Kitchen4 (“we”, “us”, “our”), a trading name of ADFUR LIMITED (Company No. 16951205), is committed to protecting your privacy. This policy explains how we collect, use and safeguard your personal data in accordance with the UK GDPR and the Data Protection Act 2018.

Information we collect

  • Details you provide: name, billing and delivery address, email address, and phone number when you place an order or contact us.
  • Order information: the products you buy and your order history.
  • Technical data: IP address, browser type and usage data collected via cookies (see our Cookie Policy).

Payments are processed securely by PayPal. We do not store your full card details.

How we use your data

  • To process and deliver your orders and manage returns and refunds.
  • To provide customer support and respond to your enquiries.
  • To meet our legal and accounting obligations.
  • With your consent, to send you marketing communications (you can opt out at any time).

Lawful basis

We process your data on the basis of contract (to fulfil your order), legal obligation, legitimate interests (to run and improve our business), and consent (for marketing).

Sharing your data

We share data only with trusted parties who help us operate, such as delivery couriers and payment providers (PayPal). We never sell your personal data.

Data retention

We keep your data only as long as necessary to fulfil the purposes described here and to meet legal requirements.

Your rights

You have the right to access, correct, delete or restrict the processing of your personal data, and to data portability and to object to processing. To exercise these rights, contact help@kitchen4.co.uk. You may also complain to the Information Commissioner’s Office (ICO) at ico.org.uk.

Business details

Trading name: Kitchen4
Registered company: ADFUR LIMITED (Company No. 16951205), registered in England & Wales
Registered address: 253 Alcester Road South, Birmingham, West Midlands, B14 6DT, United Kingdom
Email: help@kitchen4.co.uk
Phone: +44 121 409 1141
Customer service hours: Monday to Friday, 9:00am – 5:00pm (UK time)